Crown Digital Embraces eBooks And Interactivity

Random House’s Crown Digital imprint is embracing the digital publishing landscape with interactive digital titles and a push into iPhone apps. Crown is also setting eBook prices equal to print editions.

“We want to have our content available where people want to read it whether that is a physical book or on some kind of device,” said Philip Patrick, Vice President & Publisher, Crown Digital.

For the first time, the publisher is launching iPhone apps as content for a couple of its popular titles.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in