Snapchat Wins Olympic Gold Among Younger Millennials (Study)

When it comes to sharing content related to the 2016 Summer Olympic Games in Rio de Janeiro, age group tends to dictate the platforms being used.

When it comes to sharing content related to the 2016 Summer Olympic Games in Rio de Janeiro, age group tends to dictate the platforms being used.

A new study from “people-powered marketing platform” Crowdtap analyzed the Olympics viewing habits of 500 U.S. men and women, and it found that younger millennials favor emerging platforms, such as Snapchat and Instagram, far more than older millennials and adults over 35 do.

Other findings by Crowdtap included:

  • 32 percent of younger millennials (18 through 24) said they will share Olympics content on Snapchat, compared with 19 percent of older millennials (25 through 34) and 12 percent of those 35 and older.
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