How Social Networks Impact Alcohol Purchases (Infographic)

How much influence do friends and social networks have on decisions to purchase beer, wine and spirits? Gallons, according to marketing platform Crowdtap.

Crowdtap conducted a poll of consumers, and its findings included:

97 percent of respondents have taken peer recommendations into consideration when purchasing alcoholic beverages.
80 percent have purchased alcoholic beverages they discovered on social media.
95 percent would like to collaborate with brands on their marketing of alcoholic beverages.
92 percent said they would be interested in ongoing conversations with brands in the sector.