Crowdfunding: the next up-and-coming business tool

Creating a successful business is tricky and it’s become even more so in the Internet Age. This is why one media relations pro says businesspeople must reprogram the way they think about marketing, especially social marketing and funding.

Ariel Hyatt, president of NYC-based Cyber PR, saw the influence the internet would have on brands and on bottom lines long before social media was mainstream.

“Social media is a science and must be part of all business plans but it is still deeply misunderstood.