Cross-Promotion For iOS, Android, Off-Facebook Sites OK Under Facebook’s Updated Platform Policies

Late last week, Facebook updated its Platform Policies with language that forbids cross-promotion from within Canvas apps for games on any “competing social network.” We can confirm today that this does not apply to social game developers cross-promoting their own iOS and Android apps or off-platform versions of their games.

A Facebook spokesperson tells ISG that there’s no issue with developers promoting mobile apps from within Canvas applications.

“[We] don’t believe it’s appropriate to use our site to promote a competitive service whether through ads, platform or any other channel we make available to third-parties on,” the spokesperson says. “We’ve had this policy in place for our advertising platform for some time, and the recent update extended this to Canvas applications on Facebook.”

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