Crisp Takes NBC Sports Mobile with New Site
NBC Sports has turned to Crisp Wireless to build and manage its mobile Web site. The ad-supported, interactive site has everything a sports fan could ask of a mobile service – news, stats, real-time scores, player stats and news, injury reports, exclusive content from the Rotoworld fantasy league news site and more.
The idea behind the new site was to create a place that would appeal to both “casual sports fans and the fantasy sports enthusiasts,” according to Perkins Miller, senior VP of digital media for NBC Sports & Olympics.
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