Crisis Expert on NPR: Toyota Could Turn Around in 5 Years
People around the world just sighed a collective “finally” as Toyota President Akio Toyoda said he was “deeply sorry” for the automaker’s crisis. What was behind the belated response?
Eric Dezenhall, CEO of Dezenhall Resources and author of “Damage Control” was on NPR yesterday to discuss what really happens behind the scenes of a corporate crisis, and debunk widely held myths.
Executives do need to convey compassion and be transparent, but not at the expense of legal concerns.
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