Crisis Comms Advice for WikiLeaks

Photo: Peter Macdiarmid/Getty Images

The Daily Beast turned to some of the industry’s crisis comms specialist shops – Levick Communcations, Jon Greer Consulting, and Dezenhall Resources – to offer advice to the WikiLeaks spokesperson Kristinn Hrafnsson.

Among the words of wisdom, Eric Dezenhall says “stay focused on your goals and objectives,” Richard Levick suggests the organization should be as transparent as it would like others to be, and Jon Greer says “the messenger shouldn’t become the message.”

Any other advice you’d like to offer Hrafnsson?