Crimson Hexagon ForSight Undergoes an Overhaul

Crimson Hexagon is beefing up its Crimson Hexagon ForSight social media monitoring and analysis platform, enabling the company — which counts CNN and Dow Jones among its most prominent clients — to track more data and analyze more than 20 billion social-media conversations, Broadcasting & Cable reported.

The platform uses advanced statistical methods developed at Harvard University to disqualify irrelevant data, and it currently indexes more than 82 million social media posts daily, or some 2.5 billion monthly, according to B&C.

CEO Scott Centurino told B&C, “To realize business value from social-media monitoring and analysis, companies need to do more than count how many times their brand is mentioned.”