Facebook’s Credit Her Campaign Will Debut on International Women’s Day

International Women’s Day was the most-talked-about moment of 2017 on Facebook, and the social network outlined several initiatives for the 2018 version, which takes place Thursday (March 8).

Facebook said women 18 through 24 accounted for more than one-fourth of conversation about International Women’s Day on the social network over the past three months, leading discussion at a rate three times higher than other topics on Facebook.

The social network added that 43 percent of pages are owned by women, up 21 percent compared with last year and up by more than 94 percent from 2015.

Finally, women create nearly 70 percent of all fundraisers on Facebook.

Facebook’s own page will feature the Credit Her campaign Thursday, putting the spotlight on women from the past and present and their contributions, including Billie Jean King and Big Mama Thornton.

People using Facebook’s flagship mobile application will begin seeing messages atop their News Feed alerting them to special cards, photo frames and themed backgrounds for text posts, which can also be accessed here.

Finally, Facebook is launching a new Community Finder tool for its #SheMeansBusiness program, which was established in 2016. The tool will give female entrepreneurs the ability to connect with each other in order to share questions, advice, resources and support.

The social network will also host Open Door events at its offices throughout the world, offering hands-on workshops, discussions and networking opportunities. More information is available here.

Facebook global chief diversity officer Maxine Williams said in a Newsroom post, “Unique to 2017, International Women’s Day was the most-talked-about moment of the year. It was a moment that rallied the world around empowering women, and that was just the beginning of mounting energy for women’s movements that shows no signs of slowing down in 2018. Every day, we see women using groups, pages for small business and fundraisers to truly make a positive impact in their communities.”

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.