Creativity By Committee

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“Brainstorms: A Bad Idea?” is the type of thing, if you work in a corporate (or otherwise large and stifling) environment, is the type of thing you should immediately print out and disseminate around your office. It’s essentially that old take on “Most meetings are completely worthless” which should be imprinted in the minds of every baby, everywhere. But in this case, it’s focused squarely on the creative community, who are asked to come together, think up some ideas, and then get out. It points out all the pointlessness in this way of becoming inspired and creative, yet is the go-to solution to most big employers. Here’s the first of four parts, where they rip this concept apart, just to give you a taste for blood and ample time to figure out how to staple this in the breakroom without getting caught:

1) Good Ideas Don’t Usually Come In An Hour: In “Management Issues”, an online magazine, specialist Andy Hanselman writes that businesses spend only 2.5 hours A YEAR on brainstorms. One hour (which is really only 45 minutes without the explanations and joking around) isn’t enough time for even ONE brainstorming. The first 45 minutes of a brainstorming are absolute shite. People spend much of it just trying to get their heads around the problem or strategy. By the time they leave, they’ve just barely touched the huge pool of idea fodder bubbling inside of them. One idea leads to another and often times it’s the ones further down the chain that are the freshest and most compelling ideas. This takes time.