Creative Marketing You Can Do: In-Air Tweet Earns Man Morton Steak On Arrival

Ever had a long haul flight and idly dreamed of the perfect meal waiting for you on arrival? Well, Peter Shankman did too, and when he tweeted his desire, there was a steak waiting for him. It’s an example of good customer service and a creative use of social media other businesses can learn from.
Peter Shankman is a man who likes steak. In particular, Peter Shankman is a man who likes Morton’s Steakhouses steaks. So, when he found himself on a flight to Newark, he decided to send a (hopeful) but joking text to the Morton account:  “Hey @Mortons – can you meet me at Newark airport with a porterhouse when I land in two hours? K, thanks.