This is a guest post by Max Nelson, comms lead at Maryland-based marketing/PR agency SalientMG.
When I think about the role PR can play for a business, there is one basic idea that I’ve found is often misunderstood by people who aren’t in the industry: business success should drive PR success, not the other way around.
I have seen companies with low sales or problematic products view PR as a savior and essentially say, “If only we could get a few media hits, we would be able to close more deals or sell more products.”
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