It’s Alright, Ma (Crain’s New York Business Is Only Redesigning)

Editor Jeremy Smerd unveils a bold new look.

CrainsFast50In an Editor’s Note outlining the ‘radical redesign’ of Crain’s New York Business, Jeremy Smerd quotes a line from the 1965 Bob Dylan song “It’s Alright, Ma (I’m Only Bleeding).” The idea that someone who is “not busy being born is busy dying.”

Crain’s isn’t quite as old as Dylan’s fifth studio album, Bringing It All Back Home, from which that song came. But in this, the publication’s 30th anniversary year, Smerd and co. felt it was time with the Oct. 12 issue to bring it all back down a notch:

Our weekly print newspaper used to be where New Yorkers got their local business news. Now they go to crainsnewyork.com or sign up for the half-dozen email newsletters that we send daily to business decision makers. We believe that what readers really need from a print experience is refuge from today’s perpetual onslaught of digital information – an oasis of smart storytelling and insightful analysis that allows busy, thoughtful people to better understand their industries and their city.

The print edition now has an opening Agenda section, expanded room for features section and a back-page item titled Photo Finish. In the cover story, Crain’s latest listing of New York’s 50 Fastest Growing Companies, several media entities are on the list including BuzzFeed, Refinery29 and the recently acquired Business Insider.