CBS Foolishly Blows Drew Carey, Craig Ferguson Cover

Even the most inept April Fool’s prankster knows that broadcasting your plans weeks ahead of the big day is a sure-fire way to dilute the Tom-foolery.

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So then… Why would CBS package a video teaser and blast out a March 18 press release that takes 95% of the Showcase surprise out of next week’s daytime/late night swap? Maybe they feared that their older-skewing median viewers would teeter into health-risk territory without proper warning that Craig Ferguson’s Tuesday, April 1 hosting of The Price is Right is not a permanent new deal.

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