'Craft Jesus' Martha Stewart Worshipped by Hipsters, No Fan of Pinterest, Bullish on Twig Trees

Martha Stewart’s craftiness knows no bounds. News that her beleaguered business sputtered to a quarterly loss of a $50.7 million–on revenue of $43.5 million–provided a peg for much Martha-bashing, most notably by James B. Stewart (no relation!), who earlier this month delievered quite the smackdown via his New York Times business-section column. Clearly, Martha was not amused. But rather than waste time crying over spilled milk (award-winning, certified organic milk from family farmers, in a reusable glass bottle, we suspect), she rallied the forces of PR, and emerged with two major features in the Thanksgiving weekend papers.