Coyne PR Study: the 'State of the Selfie' Is Strong

The left side of this report is more camera-friendly.

The folks at Coyne PR are funny and we were very impressed by their recent “swear jar for charity” stunt, so when we saw that they’d released a report titled “State of the Selfie,” we just had to enter our email address and click “give it to me.”

So what did it tell us? The selfie is popular and, unlike the TV series bearing its name, the practice will not get cancelled anytime soon:

  • Humans on Earth take more than 93 million selfies EVERY DAY
  • General feelings on the practice are mixed, with just over half of Coyne’s 778 “online influencers” reporting that they don’t mind seeing friends’ selfies in their feeds
  • Of course they wouldn’t: 85 percent of us do it regularly
  • Another shocker: approximately 900 brands have run selfie contests on social media — and the Business2Community blog recently listed 14 of the best from 2014

Here’s the infographic (another trend that will never, ever die):

state_of_selfie_infographic

You may find selfies...

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