Couples mags: the new laddie mags

Couples mags: the new laddie mags

If three = trend, then we’re ready to declare couples mags the new laddie mags, if only because they’re popping up at a rate of one a day. Last week, we went through our pile of unopened manila envelopes full of magazines and found the Toronto-based 2 mag. The next day we got an invite for Tango magazine’s launch party at Bloomingdale’s. (In our experiences working on gossip columns—Gawker, Page Six, New York mag—the cardinal rule of event attendance is “avoid parties in stores,” but this one’s literally next door so maybe we’ll trip over it on the way home.)

Topping things off, we came across a “confidential and proprietary” business

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in