Could Facebook and LinkedIn's New Features Help PR Pros?
Two of social media’s leading lights have debuted new or slightly different features this week. First, via our sister site AllFacebook, Zuckerberg and company appear to be toying with new names for the “promote” button. Alternatives include “boost post”, “advertise post” and “get more reach.”
At first glance this appears to be a simple tweaking of the language, because the function of these buttons remains the same. But we appreciate the psychology behind the change: Facebook is simply adopting more appropriate marketing jargon to re-emphasize the purpose and potential benefits of these expenses in users’ minds.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in