Could Bundling Work For eBooks : Top Stories Of Summer

There are many ideas floating around about how to price eBooks, and bundling could be one of them.

This summer Gizmodo profiled Christian Owens, a 16-year-old millionaire who made his fortune by bundling Mac applications–a model that eBook publishers could follow.

The UK teenager build a business around a simple service, the Mac Bundle Box. He convinced developers to sell multiple applications at a significant discount in a special bundle. Gizmodo explained: “The resulting bundle had a combined retail value of around $400, but he would sell it for a tenth of that price.