Cosmopolitan Launches Vietnam Edition

alba-cosmo03152010a.jpgVietnamese women can expect to learn a lot more about makeup, style, and sex positions, thanks to today’s launch of Cosmopolitan Vietnam.

Cosmo parent Hearst Magazines announced today that the ladies’ glossy would make an initial run in Ho Chi Minh City and Hanoi. The Vietnam edition will supplement the editorial tone of its American counterpart with articles catering specifically to a Vietnamese audience. The first run will clock in at 20,000 180-page copies and will sell for VND 29.800, about $1.55 US.

To launch the magazine, Hearst is partnering with Vietnam’s Sun Flower Media with the support of the Hanoi Media Association.

Press release after the jump.


NEW YORK, March 15, 2010 — Hearst Magazines International (HMI) President & CEO Duncan Edwards today announced that Cosmopolitan, the world’s largest-selling magazine for young women, will launch in Vietnam today with the April 2010 issue. Cosmopolitan Vietnam will be published in partnership with Vietnamese publisher Sun Flower Media, supported by The Hanoi Media Association.

Cosmopolitan Vietnam will initially be distributed in Ho Chi Minh City and Hanoi and will target 20 to 35-year-old working urban females. While its overall theme and spirit will mirror the American flagship, with editorial topics including relationships, fashion, beauty, health and career, the magazine will also include local content unique to the Vietnamese way of life.

Edwards said, “We are pleased to be bringing Cosmopolitan to women in Vietnam. The magazine translates exceptionally well with women around the world and we’re confident that Cosmopolitan Vietnam will resonate with these readers as well.”

The magazine will initially comprise 180 pages and an initial print run of 20,000 copies, with a cover price of VND29.800. Tran Nguyen Thien Huong will serve as managing editor.