'Cosmo,' Now at a JCPenney Near You

Women's mag launches lingerie line at mass marketer

Cosmopolitan is now offering another way for women to get in touch with their sexy sides, although it’s teamed up with a decidedly unsexy partner to do so. The Hearst Magazines juggernaut launched a line of lingerie, sleepwear, shoes and accessories that will be sold exclusively at JCPenney. Items in the Cosmopolitan Collection will run from $7 to $25 for bras and panties and up to $95 for shoes and boots. They'll be sold at more than 600 JCPenney stores and on its website.

Outgoing Cosmo editor in chief Kate White, along with fashion director Michelle McCool and editorial brand director Susan Schulz, were heavily involved in creating the line, but White won’t be around to keep tabs on the partnership; she just handed

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in