Cosmetics Companies Attempting to Reach Female Facebook Users
Cosmetics is a multi-billion dollar industry worldwide and companies that sell them have begun using Facebook to market directly to customers, offering special deals to people in different countries as well as videos tips on how to use their products and contests associated with new merchandise.
The industry is directed almost exclusively to women — and women, as we reported earlier this month, comprise more than 56% of the U.S.’s 103 million monthly active Facebook users.
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