From Policies to Results — Corporate Social Media Summit Wrap-Up (3 of 4)

“We are a customer service company that happens to fly airplanes.” Alice Wilson, Associate Manager of Social Marketing for Southwest Airlines, hit a home run when she made this statement at Useful Social Media’s Corporate Social Media Summit last week. Southwest’s irreverent, yet customer-centric corporate culture infuses its social media activities. While policies are essential, at Southwest, one is advised to, “Follow the guidelines, but have fun!” Additional perspectives from more than a score of brands at the social media forefront after the jump.

“We are a customer service company that happens to fly airplanes.”

Alice Wilson, Associate Manager of Social Marketing for Southwest Airlines, hit a home run when she made this statement at Useful Social Media’s Corporate Social Media Summit last week. Southwest’s irreverent, yet customer-centric corporate culture infuses its social media activities. While policies are essential, at Southwest, one is advised to, “Follow the guidelines, but have fun!”

As I did in parts one and two of this series, today’s post offers perspectives from some of the brands at the social media forefront who presented at the Corporate Social Media Summit.

Policies

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