Corporate Blogging: The Benefits of Linking Out

In B2B marketing, conventional wisdom holds that you target and keep the eyeballs until you can convert them from lead to client. You want to monopolize that line of sight, taking every opportunity to present your brand, deliver your message and advance that prospect in the sales cycle. So, when your tactics turn to social media marketing and corporate blogging, all thinking turns to retention. You want that reader to stay on your corporate blog until it’s time to make contact with a member of your sales force.

Well, conventional wisdom has had a good run, and it’s time for a change.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in