Core77 Launches Design Awards Program

There’s a new design award in town (and by “town,” we mean Earth). Today our friends at Core77 are launching their own global program to celebrate outstanding creative work in 15 categories ranging from products and graphic design to DIY efforts and “Never Saw the Light of Day,” honoring projects completed, but killed, in 2010. “We’ve re-thought a lot of the elements of the design award model, and believe we’ve got a good recipe—one that expands categories, leverages online scale, increases transparency, and decreases plane fuel in the process,” wrote Core77’s Allan Chochinov in an e-mail. The fuel savings comes in the new program’s smart approach to judging, which will be carried out by local juries assembled by design world stars including Change Observer editor Julie Lasky, Astrid Klein and Mark Dytham of Tokyo-based Klein Dytham architecture, and the indefatigable Steven Heller (a full list of captains is below). Once they’ve rated the entries based on intent, process, innovation, sustainability, entrepreneurship, value, and aesthetics, each jury will reconvene to reveal and explain their top choices in a live web broadcast. Need more incentive to enter? The professional and student winners in each category will take home a trophy designed by Rich Brilliant Willing. Visit the program site regularly over the entry period, which kicks off today and closes May 3, to watch the statuette take shape.

    Core77 Design Awards | International Jury Captains

PRODUCTS: Julie Lasky, Editor of Change Observer, New York, USA
SOFT GOODS/APPAREL: Peter Kallen, Design Director of NAU, Portland, Oregon, USA
FURNITURE/LIGHTING: Max Fraser, Editor & Publisher of London Design Guide, London, United Kingdom
GRAPHICS/BRANDING/IDENTITY: Steven Heller, author/commentator, and Co-Chair of the MFA Designer as Author at the School of Visual Arts, New York, USA
PACKAGING: Mark Christou, Creative Director of Pearlfisher, New York, USA
INTERIORS/EXHIBITION: Astrid Klein and Mark Dytham of Klein Dytham architecture (KDa), Tokyo, Japan
INTERACTIVE/WEB/MOBILE: Jon Kolko, Executive Director of Design Strategy at Thinktiv and Founder & Director of Austin Center for Design, Austin, Texas, USA
TRANSPORTATION: Lars Holme Larsen, Co-Founder of KiBiSi and Founder of Kilo Design, Copenhagen, Denmark
SERVICE DESIGN: Fran Samalionis, Innovation Coach of BT Financial Group, Sydney, Australia
DESIGN FOR SOCIAL IMPACT: Ashoke Chatterjee, development volunteer and Former Director, National Institute of Design (India), Ahmedabad, India
STRATEGY/RESEARCH: Mark Vanderbeeken, Senior Partner, Strategic Communications at Experientia, Turin, Italy
DESIGN EDUCATION INITIATIVE: Elizabeth (Dori) Tunstall, Associate Professor in Design Anthropology and Associate Dean, Learning and Teaching at Swinburne University, Melbourne, Australia
DIY/HACK/MOD: Christy Canida, Community & Marketing Director of Instructables, and Eric J. Wilhelm, CEO of Instructables and Co-Founding Partner of Squid Labs, San Francisco, CA
SPECULATIVE OBJECTS/CONCEPTS: Branko Lukic, Founding Partner of NONOBJECT, Palo Alto, California, USA
NEVER SAW THE LIGHT OF DAY: Aric Chen, design journalist and Creative Director of Beijing Design Week, Beijing, China