Facebook Looks To Help Advertisers Sharpen Their Aim With Launch Of Core Audiences
Location, demographic, interests, and behaviors -- these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks, and the social network also announced in a post on the Facebook for Business page that its partner categories targeting options will be added to its ads create tool.
Location, demographic, interests, and behaviors — these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks, and the social network also announced in a post on the Facebook for Business page that its partner categories targeting options will be added to its ads create tool.
Partner categories had previously been available only via Power Editor, and Facebook said its addition to the ads create tool will give more marketers the opportunity to build audiences around offline actions.
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