Cooliris Reinvents Itself

Once-hot startup launches 3-D iPad ad unit for Samsung

For the past five years, Cooliris has been a company with a lot of promise—but despite a slick product and the backing of famous venture capital firm Kleiner Perkins Caufield & Byers, it never quite made it to the top tier of online startups.

Now, Cooliris is reinventing itself. In January, it unveiled a new photo-sharing application called LiveShare, and today it's announcing a new advertising campaign featuring what it calls the first truly 3-D ads for the iPad.

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