Cooking and Baking With Facebook IQ (Infographic)

What’s cooking at Facebook IQ? Ways for marketers to connect with users who post about cooking and baking.

What’s cooking at Facebook IQ? Ways for marketers to connect with users who post about cooking and baking.

The social network’s analytics and insights arm looked into users who know their way around the kitchen, or claim that they do, finding that:

  • During a 30-day period, from March 5 through April 5, 213 million users worldwide generated 1.1 billion interactions (posts, comments, likes and shares) about cooking and baking.
  • There are 18 million of those interactions on an average day in the U.S.
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