Converse Puts Distributed Twist on Microsite
NEW YORK Converse has quietly rolled out an interactive campaign that puts a distributed media spin on the traditional Web microsite.
Rather than create a single destination, Converse agency Anomaly has built more than 20 minisites of offbeat content linked by a navigational scheme that mimics the popular Web discovery service StumbleUpon. Each site in the series has a unique Internet address, making it easy to share with friends or bookmark through a service like Digg.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in