Why Many Links On Facebook Don't Get Click-Throughs
Despite sending a large share of referral traffic, many links currently shared on Facebook aren't even optimized for click-throughs.
How many times have you seen a link posted to Facebook with an image that had little or no relevance to the content?
Despite the fact that the social network sends a large share of referral traffic to websites, many links currently shared on Facebook aren’t even optimized for click-throughs, assuming the presence of a relevant description and image increase a Facebook link share’s click through.
Your site is probably one of them.
By not including Facebook’s open graph meta tags, these sites are all hurting their fans’ best efforts to help them.
Most
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in