ContextWeb Bows Site For Ad Network Ratings, Reviews
With hundreds of ad networks lining up to sell excess display ad inventory, how does a publisher know which ones are reputable and which are less so?
ContextWeb, which manages the Adsdaq ad exchange, says it has a solution. The company has rolled out PubVantage.com, a new Web hub where publishers can publicly rate and review ad networks, much like the way foodies dissect local restaurants on sites like Yelp.
That sort of uncensored, unbiased feedback is hard to come by, causing a lot of trial, error, and frustration among publishers, according to Anand Subramanian, president of the Adsdaq Exchange.
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