74% Of B2B Content Marketing Is Done On Social Media [INFOGRAPHIC]

Content marketing is a great way to engage your audience and tell a compelling brand story. It’s also primed for social media.

This infographic explores how business-to-business (B2B) companies use content – such as tweets, blog posts and newsletters – to promote themselves on- and off-line.

Created by BlueGlass Interactive, this infographic visualizes studies, surveys and statistics about how marketers use content to promote their brand or business.

A full 90 percent of B2B marketers do some type of content marketing (whether they realize it or not). And a lot of this is being done on Facebook, Twitter, Pinterest and other social networks.

Following article posting, social media content marketing is the second-most popular way of promoting content for one’s brand. Social media is used by 74 percent of B2B marketers.

Whether the goal is brand awareness (69 percent), customer acquisition (68 percent), lead generation (67 percent) or customer retention and loyalty (62 percent), B2B companies are using Twitter and other networks to get their content in front of the right people.

You can explore this info-packed infographic below for a comprehensive look at the state of content marketing:

(Infographic courtesy of BlueGlass Interactive; Hat tip: Business2Community; Social media image via Shutterstock)