How Do You Measure Content Marketing? [INFOGRAPHIC]
Content marketing generates awareness of your brand, product or service; inspires consumers to engage with you; and converts them into leads and sales.
No wonder it’s the digital marketing buzz phrase of 2013.
In the infographic below, Brandpoint breaks down the three stages of content marketing – awareness, consideration, conversion – and how you measure each.
(Source: Brandpoint. Blackboard image via Shutterstock.)
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