Did you know that content is among the top three reasons people follow brands on social media? Or that 75 percent of buying experiences are based on emotion? A customer experience report by RightNow found that nearly half of those surveyed believe a company’s credibility can be determined by its website’s design. After reading custom content on a company’s website, 60 percent of customers feel more positive about the company. What’s more, adding a testimonial to your website can increase sales by up to 250 percent!
If you’ve ever wondered why some brands have a cult like following, while others struggle to get any recognition, check out these six ways to make customers fall in love with your brand: