Why Your Brand Should Stop Trying to Emulate BuzzFeed's Clickbait

Should content marketers really be out chasing clicks with viral headlines and endless articles about celebrities and cute animals? The short answer is no.

buzzfeedclickbait
Will Stevens is the blogger outreach executive at 123-reg, the UK’s largest domain name registrar. He covers a range of topics including social media and tech issues.

There’s a lot to be admired about BuzzFeed — it dominates the Web to such a degree that it is almost impossible to log on to a social network and not see a story from the site. Its ability to grow its audience through the mastery of viral content has made BuzzFeed the envy of the online world.

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