Content Is Killing Social, With One Big Exception

Content is now the supreme ruler of the online universe, with its foot firmly on social media’s neck.

Apparently, content is no longer king, which is good, because we’re all sick of reading that phrase, aren’t we? Instead, content is now the supreme ruler of the online universe, with its foot firmly on social media’s neck.

A recent Searchmetrics report shows that when it comes to search-engine-optimization visibility, news and question-and-answer sites come out way ahead of social sites. Even the big players like Twitter and Tumblr are in the top spot of the “big losers” list.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in