Consumers Want Personalization In Exchange for Their Data (Infographic)
Internet users provide so much data to marketers and brands through browsing and shopping, and they want something significant in return.
Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. An infographic from Bazaarvoice illustrates what consumers want from personalization and lists the steps brands should take to meet expectations.
One of the major missteps made by marketers is keeping their focus on their existing practices despite shifting consumer behavior. For example, 83 percent of marketers surveyed by Bazaarvoice admitted only looking at customer data as it relates to their own brand properties.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in