Consumers Unfocused When Reading iPad Magazines
We’ll never understand why there are studies that prove something seemingly obvious, but every day there is a new one, so there must be something to it. The latest: Bonnier Corporation and ad agency Crispin Porter and Bogusky, through a series of focus groups, have found that people reading iPad magazines are unfocused on the content.
Megan Miller, Research and Development Program Director at Bonnier, tells Ad Age:
We thought that of course there’s a lot of activity going on on an iPad, when there’s so many things you can be doing — between email, Netflix, playing games, reading magazines — but they’re actually bouncing around a lot more than we thought.
Well
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in