Consumers Really Like Tech Companies, But Do They Feel the Love?

Branding shop Clear US conducted a survey of 17,000 people here and abroad to determine the “most-desired brands” for consumers. Around the world, Apple, Google, and BMW were tops, with two other tech companies, Microsoft and Nintendo, taking spots in the top ten.

In the U.S., Trader Joe’s, Seventh Generation, and Play Station led the pack. Tech took three slots.

Adam French, Clear US’ founding MD, writing in Ad Age, breaks down the qualities that he says people are looking for in a brand.