Consumers Don't Really Care About Green Mags

We’ve covered the greening of magazines pretty thoroughly in these parts (even if it’s mostly bullshit) and we’ve come to the conclusion that this will only truly happen when the consumers demand magazines change their enviro-killing ways. (That said, there were some steps taken at the recent American Magazine Conference that gave us confidence a handful of editors and publishers, most notably Backpacker‘s Jonathan Dorn, were trying to save the trees.)