The 4 Major Consumer Segments & How To Reach Them Via Social Media [Infographic]

Customer engagement platform Get Satisfaction believes that a recent shift in the conversation on social networks indicates that the second generation of social is here. In the “first generation,” brands were just learning how to interact and participate in the conversation surrounding their brands, but now it’s time for brands to take it up a notch and really start understanding their fans. To this end, Get Satisfaction has released an infographic revealing the four major consumer segments and why brands should know them.