Consumer Brands’ Mobile Products Get Smarter

Heineken Share the Sofa“Mobile is the closest you can get to consumers. Our positioning is based on mobile’s personalization, pervasiveness and proximity to users.”

So said Greg Stuart, CEO of MMA (or the Mobile Marketing Association). He spoke at ANA/Association of National AdvertisersMobile First, Mobile Everywhere Conference on Tuesday in New York.

“Now consumers expect that they can fulfill more needs via mobile. During ‘mobile moments’ throughout the day and night, their wishes are met through mobile devices”, said Josh Bernoff, Forrester Research Inc’s SVP of idea development and author of The Mobile Mindshift.

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