Connections Media's Jonah Seiger on Social Media's Role in Political Campaigns
Connections Media founder Jonah Seiger spoke with Facebook communications manager Matt Hicks for a post on the Facebook Blog, during which Seiger discussed the role of social media in election campaigns.
Highlights follow:
What we continue to see — and this is not a hard-and-fast rule — is that the challenger has an advantage because they have more degrees of freedom. The incumbent has more to protect, and so it’s a little bit more difficult to embrace fully the openness and decentralization that the Internet and social media, in particular, provides.
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