Connecticut Marketing to Focus on Business Development, Tourism

After two years with no budget, the state of Connecticut will develop a marketing and branding campaign for the state’s tourism and business development offerings.

The state announced today that it will spend $22 million over two years to market the state as a place to work and vacation. Connecticut’s Office of Tourism has assembled a marketing team led by Chowder, which specializes in travel marketing and advertising, and including Fleishman-Hillard, Media Storm, and research and marketing firm The Harrison Group.

The budget was allotted in September and an RFP went out to begin the search process, Randy Fiveash, director of the Office of Tourism told us in a phone call.

Fiveash

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