Wraps Up U.K. Publicity Stunt

U.K. insurance comparison site made a point recently about the most dangerous street in the country, by protecting it with bubble wrap. Everything from the cars, houses, garden gnomes, shrubs and bicycles got wrapped with the help of Macfarlane Packaging (who enjoyed a nice B2B hit in their industry trade PackagingNews.)

Twenty-four newspapers and sites picked up the stunt, which also coincided with the 50th anniversary of bubble wrap.

Cake Brand Entertainment won the account in a six-way fight last September. The pitch itself made news when offered to pay cash for the ideas of the losing firms.