CondeNast's Flip.com: We Are Refining Our Strategy

Conde Nast’s CondeNet is pushing its killer app, Flip.com, via Facebook. In October 2007, CondeNet was one of the twelve landmark partners committed to Facebook Ads, the social network’s ad system. Chris Gonzalez, executive editor of Flip.com, had the following to say in response to the question, How is Flip.com fitting into CondeNet’s social networking strategy? ”CondeNet realizes the importance of social networking in our users’ lives, whether it be on Flip, Style.com, or Epicurious,”