Condé Nast May Start Giving More Free App Downloads
At a Condé Nast town hall meeting yesterday morning, the idea of more free app downloads, like the Adobe-sponsored May issue of Wired, was kicked around, according to the New York Post.
The big proponent of apps at Condé Nast is Scott Dadich, vice president of digital development, whose success in developing the first app for Wired got him the job of all app development for the company. Wired readers downloaded more than 105,000 paid editions for the first issue last June, compared to the 80,000 or so magazines purchased at the newsstands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in