Condé Nast Drafts Native-Ad Conflict Resolution Doc
The brave new world of native advertising has an intriguing road map. Per Ad Age‘s Michael Sebastian, senior editorial staff at Condé Nast are currently reviewing a 4,000-word draft document:
The document’s aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say. “There are things in there editors won’t like, and things in there that publishers won’t like,” one editor said.
Another one of Sebastian’s sources for the article gets a little bit ahead of proper native context by comparing the document to the Great Charter of the Liberties of England, sealed under oath by King John in 1215.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in