Condé Nast's Dawn Ostroff: 'We Haven't Even Scratched the Surface'

Former Lifetime, UPN and CW programming exec Dawn Ostroff is now the president of Condé Nast Entertainment, responsible for a prospective 100 digital series. During an appearance Monday at the Interactive Advertising Bureau MIXX Conference portion of Advertising Week New York, she colorfully framed how the audience-fragmentation writing was on the wall during her time at The CW.

In meetings with Les Moonves, Ostroff remembered that her boss would ask how it was possible that a show like Gossip Girl, on the lips of everyone, could have such mediocre Nielsen ratings.

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